 |
| |
Digital Focus was created in 2005 by Phil Brown and Kevin Coyne as a marketing company for internet display advertising on indigenous content websites throughout the US. These are media, information, lifestyle and special interest content sites that serve local audiences in cities and communities throughout the country. We specialize in geotargeted campaigns in any of the 210 DMAs within the US. Today we have offices in New York and Los Angeles serving clients and agencies across a wide spectrum of assignments.
Digital Focus is not an Ad Network. We are a service company that helps indigenous content Publishers move their inventory, while also helping Marketers and Agencies access thousands of valuable local content websites that would otherwise be difficult to find and work with.
We’ve developed a tool called TRAFFIK®, which allows us to customize our vast universe of publisher relationships to the needs of any marketer in any DMA(s), based on the audience specs you desire.
This allows us to match the interests of audiences with the appeal of your products and leverage the true affinity between your products and services and the audiences of local content websites.
We consistently outperform Ad Networks and provide superior results for your spend.. |
|
|
 |
| |
Think of us as a "spot internet" enabler. We help you reach beyond the big branded sites by tapping the potential of niche websites that provide valuable content for their local readership. This allows us to aggregate prospect reach, through a site list that is customized to your specifications, where you need it most. Our geotargeted campaigns generate enough critical mass to stimulate a call to action by your key prospects in your most important markets. |
|
|
| |
We operate in basically two modes: (1) as an outsource for ad agencies and (2) as a seller of ad placements to marketers. |
|
|
|
