Digital Focus was founded in 2005. Our mission is to help Marketers and Agencies access indigenous content sites on the DMA and/or regional level for their geotargeted advertising and marketing campaigns. These are local lifestyle, special interest, media and information content publishers throughout the US... from Abilene to Zanesville. These publishers serve the interests of their audiences in cities and communities all over America and we can customize campaigns for you by DMA based on the markets and targets that are relevant to your clients prospects.

Over the years we have built relationships with thousands of local content publishers. These relationships are based on pricing and inventory access and NOT on inventory obligations. This frees us to work in your best interest to plan and consolidate all logistical issues in dealing with these Publishers (including Traffic and Billing functions), based upon the specs you provide for a given campaign.

Most client compensation terms to agencies put a squeeze on profitability. This forces agencies to pursue the expedient course in developing and executing campaigns for clients. When it comes to geotargeted campaigns this often means IP Address geotargeting of the big branded sites at the expense of tapping into sites that have strong local appeal to audiences. Our approach helps increase reach on the local and regional level by emphasizing the indigenous content sites that appeal to high audience composition segments of your clients prospects. Our campaigns also deliver the critical mass needed to stimulate a positive outcome. This “localization” of your campaign allows Digital Focus to consistently outperform Ad Networks by delivering your ads to audiences that have an affinity for your client’s brands, products or services… which means superior results.

Think of Digital Focus as an extension of your staff for the heavy lifting involved in identifying, planning, trafficking and monitoring local display efforts. We present a turnkey solution for your geotargeted campaigns via local content sites and relieve the resource constraints ad agencies operate under. This allows you to re-express resources on the account for dealing with the key marketing challenges that keep your clients up at night.

All Digital Focus campaigns utilize indigenous content sites AND we are geotarget by IP Address to the target areas a marketer/agency specifies. All impressions are paced appropriately within the flight periods you authorize. We use the Mediaplex Adserver (MOJO), which is a major player in the industry, so we can deliver banner, rich media and video executions within the placements for your campaigns. We work with standard Internet Advertising Bureau (IAB) ad units. The vast majority of our campaigns utilize placement sizes from the IAB Universal Package: 300x250, 160x600, 180x150 and 728x90 pixels.

If you have a client with a local or regional footprint or a national advertiser that is emphasizing specific areas for a given marketing purpose or tactic we should be the first people you contact. We understand the need to treat each market as a separate campaign so that spending in a given market(s) is managed individually. So multi-market geotargeted campaigns are our specialty as we have experience with: regional marketers, distributor/dealer groups, co-op groups, chain stores and political organizations that operate within a geographic footprint in the US.

Digital Focus has established a database called TRAFFIK“, which allows us to identify candidate sites based on the market(s) and target(s) specified by you. We work with the Quantcast database to identify the audiences appeal of these sites and we deploy your original materials or Ad Tags via one of the most contemporary systems in the industry, MOJO. We have Case Studies in many business categories available. But more importantly, Contact Us for specific information about what we can do for you.