We work with the Mediaplex Ad Serving System. This allows us to serve your campaign from original materials or via tags from an Ad Serving system that you might employ. It also allows us to deploy banner, rich media or video executions. BANNERS To ease the strain on your production budgets all sites we work with are based on common denominators for the creative units they accept. First off, all sites are IAB compliant to at least one banner size from the Universal Ad Package: 728x90, 160x600, 180x150 or 300x250 pixels. Some sites can accept additional unit sizes. All will accept at least one of the above units. We can work with both original creative and 3rd Party Ad Tags that you may provide from your Ad Serving System, such as DART, Atlas, or another IAB compliant vendor. Most agencies provide one tag per placement. In these cases campaign performance will read back into your respective system on a campaign by placement basis. If required we can provide performance reports via Mediaplex on a campaign by site by placement basis. RICH MEDIA We can serve rich media executions using original materials or by using tags from your Ad Serving system. If we serve the original materials Ad Serving fees we incur will be passed on to the advertiser/agency. If we work with tags there will be no Ad Serving fees from Digital Focus. However, your Adserving vendor/agency may charge you rich media adserving fees based on your contractual relationship. So we can serve all units they make available as long as the initial presentation starts with one of the Universal Ad Package unit sizes above. If however you choose to provide tags from your rich media provider we can deploy other units as well. IN-BANNER VIDEO We can serve In-Banner Video ads, using original materials or by using your tags. In-Banner Video is delivered in-page within the pre-defined borders of a banner execution, in very much the same way as a standard banner execution. However, the ad must have controls for the User to activate the video, which typically runs for :15 or less. There is no need for a Companion Banner, as the execution is not delivered with video content and it has click thru capability, so a redirect to the Client's website can be embedded in the programming. Ad dimensions conform to the IAB Universal Package of: 300x250, 160x600, 728x90 and 180x150 dimensions. IN-STREAM VIDEO In some cases we can serve streaming units, which for the most part are expressed in pre-roll format. However, this is limited to mainly local media websites for the most part. The In-Stream Video units are generally in pre-roll format and allow for an adjacent companion banner execution for continuity of message. Ad lengths are :15. Generally, the Video Ad dimensions are: 640x480, 400x300 and 300x250, although there is a growing trend for additional sizes (especially given the proliferation of wide screens). Companion ads are typically in one of the following sizes: 300x250, 300x100, 468x60, 728x90, 300x60.