While your brands products or services have appeal throughout the area you
operate within, you know that local political, lifestyle and economic conditions vary based on the environments within that footprint. You are also well aware that
consumers have choices in the marketplace. So your objective is to put your brands, products or services on the top of their shopping list and to drive TRAFFIK to places where your products or services are available. .. which is adapted by market to maximize availability for your prospects.

Your marketing must adapt to these local cultural and distribution issues
to leverage sales. So why buy only the big branded national sites with your internet display campaigns when other factors in your marketing adapt to local tendencies?

Digital Focus was founded in 2005. Our mission is to help Marketers and
Agencies access indigenous content sites on the DMA level for their
geotargeted advertising and marketing campaigns. These are lifestyle,
special interest, media and information content publishers throughout the US... from Abilene to Zanesville. These publishers serve the interests of their
audiences in cities and communities all over America and we
can customize campaigns for you by DMA based on the markets and
targets that are relevant to your sales prospects.

Agencies are often forced to pursue the expedient course in developing and executing local campaigns for you, as generally their compensation terms require it to maintain profitability on your business. Working with many local content publishers in each market erodes this profit potential, so agencies tend to recommend that you buy a handful of the “big branded” sites and geotarget delivery by IP Address to each market in your campaign. While this may be a sound approach the local “reach potential” of your campaigns is limited.

We work with Ad Agencies all over the country, so we are not competitive to your current relationships. In fact, we present a turnkey solution for your agency by relieving the resource burden required to execute these types of campaigns. This allows your agency to operate on a more strategic level to help you solve the pressing competitive marketplace issues that challenge your business... yes, the problems that keep you up at night.

We use some of the most sophisticated tools in the industry to leverage our relationships with local content publishers, such as the Mediaplex Adserver (MOJO), Quantcast audience research and our proprietary database, which is called TRAFFIK. We work with standard Internet Advertising Bureau (IAB) ad units. The vast majority of our campaigns utilize placement sizes from the IAB Universal Package: 300x250, 160x600, 180x150 and 728x90 pixels and we can deliver banner, rich media and video executions within these placements. This allows us to specialize in geotargeted campaigns through these local content publishers. We have particular experience working with: regional marketers, distributor/dealer groups and co-op groups, chain stores and political organizations that operate within a geographic footprint in the US.

Digital Focus has Case Studies in many business categories available. But more importantly, Contact Us for specific information about what we can do for you or your agency.